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Performance Marketing

Performance marketing is a diversification of creative advertising that looks more promising and effective to capture a market. Functionality of performance marketing is huge the practicle aspects of this sector is a treat to marketers.

Programmatic Buying

Programmatic is a term that describes the automated process of buying and selling of inventory in more relevant and easier way with lot of niche targeting and traffic options available in a very less span of time. Desktop, mobile, videos, audios have seen a new revolution altogether with the emergence of programmatic advertising.

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Process

How It Works

01

DSP

The DSP evaluates available ad impressions in real-time, considering factors such as user demographics, browsing history, and the context of the webpage or app.

02

AD Auction(Bidding)

Advertisers interested in showing their ads for the particular user’s query or on the webpage submit their bids to the advertising platform. These bids represent the maximum amount the advertiser is willing to pay for their ad to be displayed or clicked.

03

Displaying the AD

Once an advertiser wins the impression, their ad is served and displayed to the user in the ad space on the website or app.

04

Performance Tracking

After the ad is displayed, advertisers typically track the performance of their ad campaign to measure its effectiveness. This may involve monitoring metrics such as clicks, conversions, engagement, and return on investment (ROI).

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